Advertising

Would you like to reach young adults?  Try speaking to their values.

Educated young adults long to connect their values to other things they care about – such as books, music, movies, and events in the world.  They enjoy the company of like minds, and want to be challenged by different minds.  They want to make a difference.  As blogger Chip Wilson says, “Clearly, an independent spirit pervades this generation, and it’s fueled by a strong sense of their personal values and beliefs.  Among GenYers’ most important personal values are authenticity, altruism, and community….They don’t just want to buy brands, they want to buy in to what a brand believes in.”[1]

Maybe is for advertisers who want to position their brands through cause-related marketing.  The New York Times recently noted that cause-related marketing is “now required…it’s no longer a nice-to-do, it’s a have-to-do.”[2]

In particular we welcome advertisers who support our featured nonprofit organizations: 826 National (creative opportunities for disadvantaged kids), buildOn (youth-led service at home and abroad), Reverb (eco-friendly concerts), Focus the Nation (clean energy), and 350.org (climate change).

Maybe offers something for every budget, from spot ads to co-marketing at real-world events like concerts, film festivals, service projects, and sporting events.  With audience generation specialists, we’ve set aggressive, realistic benchmarks for growth – 1.8 million monthly uniques at the end of our first five years.  Now is an opportunity to lock in favorable rates.

From the ground up, Maybe is designed to take full use of multimedia capabilities.  Let us show you how doing good can do very well for your brand.

Ken McDermott, Maybe advertising

(203) 936-7552

[1] Chip Walker, “Engage: GenY: The Rise of Cultural Movements,” April 3, 2009, www.mediapost.com

[2] Stuart Elliott, “For Causes, It’s a Tougher Sell,” The New York Times, November 12, 2009.